One of the leading wholesalers of IT products and components in Eastern Europe and the largest company in Latvia, ELKO Grupa JSC (ELKO Group), has become official distributor in the Ukraine of optical disc drives products from Sony Optiarc Europe (Optiarc).
 

This collaboration in the Ukrainian market has been started in order to strengthen the relationship with present customers and to attract new ones by means of the advantages provided by the official ELKO Group distributor, which will ensure competitive prices and, a direct supply service, as well as the full range of optical disc drives for the customers. DVD RW, DVD ROM as well as products with Blu-ray Disc^TM technology (the next-generation optical disc), which are being introduced into the market very rapidly, are among the most popular Optiarc products. The major highlight AD-7240S - the world's first DVD burner which achieves a 24x burning rate, is being offered.

 

In this market segment, ELKO Group is an experienced distributor of Optiarc products in the Baltic States and Central and Eastern European countries where it is already represented. It has been decided to enlarge the territory of this already existing collaboration because Optiarc products are in demand and popular in the Ukrainian market. The stability of the Latvian company and its success in overcoming the conditions caused by the economic crisies was one of the reasons choosing ELKO Group company as an official distributor of optical disc drivers in the Ukraine.

 

Sony Optiarc develops, manufactures and markets innovative and high-quality optical disc drives around the world. It was founded in 2006 and has around 400 employees. Sony Optiarc is headquartered in Tokyo, the European head office (Sony Optiarc Europe) is located in Ismaning near Munich. For more information please visit the website at www.sony-optiarc.eu.

 

ELKO Group was founded in 1993. It is Latvia's biggest enterprise and since 2007 has operated with an annual turnover of greater than one billion USD. The main operational direction of the enterprise is the wholesale of computer engineering and electronic goods in the Baltic States, Central and Eastern Europe and CIS countries.

The enterprise represents more than 80 producers and sells their goods to approximately 6300 retailers, local providers of computer engineering solutions and system integrators. ELKO Group offers more than 9000 product names from the world's most famous suppliers – Acer, Intel, Seagate, Samsung, Sony, TomTom, Western Digital and others. Currently, there are more than 340 people employed in the enterprise. ELKO Group is owned by several private persons, as well as by IT Investīcijas JSC, Amber Trust investment fund and investment funds related to East Capital Asset Management.

 

Further information:

Kristine Saulriete

ELKO Grupa JSC

Director of Marketing and Communications

Telephone: + 371 6709 3214

Fax: + 371 6709 3299

E-mail: kristine_saulriete@elkogroup.com