Teksts
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The largest
producer of alcoholic beverages in the Baltic, JSC Latvijas balzams
(LB), marks its 115th birthday in April by renewing its visual
identity and logo. Today, the new logo, with a brighter and more
contemporary appearance, was mounted on the production building in
Riga, at 160 A. Čaka Street, reaffirming the old truth that what
changes is also lasting.
As LB board chairman Guntis Āboltiņš-Āboliņš points out, the richer
in traditions and older a company is, the more responsibility is
placed on the company management and employees: “Our task is not
only to hold a high standard of quality in producing historic
brands already know in the world such as Allažu ķimelis, Riga Black
Balsam, and Stolichnaya, but also to develop as a modern producer.
And that means looking for the most efficient solutions for
producing smartly, at high capacity and in accordance with
international demand.”
In April this year, 115 years will have passed since the Riga State
Spirits Warehouse No.1 (now Latvijas balzams) started work to
supply the state alcohol monopoly that had been implemented in the
Vidzeme province. April 30, 1900 is regarded as the birthday of the
company, when receipt if the first shipment of rectified spirits at
the warehouse was documented.
For more information please contact:
Dana Hasana
Head of Communications, Amber Beverage Group and JSC Latvijas
balzams
dana.hasana@lb.lv, +371 263 55895
www.lb.lv
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