Continuing
development of innovative products, "Latvijas Balzams" has launched
a new sparkling alcoholic beverage "Cosmopolitan Diva", which is
produced using the unique technology of gold-filtration for the
first time. In total 22 thousand euros were invested in the
development of the new product, consumers’ research and creation of
website.
The new "Cosmopolitan Diva" alcoholic beverage has been created
specifically for the export market and meets the latest beverage
consumption tendencies in Europe and world-wide. Interest in it has
been shown by the clients in Russia, Israel, and Poland.
„By introducing this new brand we will support consolidation of our
Export brand portfolio and replace several existing beverages with
innovative and modern brand „Cosmopolitan Diva”. In 2013 “Latvijas
Balzams” has produced over then 570 thousand litres of beverages
representing almost 20 different brands and
that were sold in 17 export markets. We believe that this
step will contribute to our development and acquiring of new export
markets”, says Commercial Director Valters Kaze.
"Cosmopolitan Diva" is also the first Latvian alcoholic beverage
with voluntarily introduced warnings on the label regarding the
risks associated with alcohol in pregnant women and drivers. The
Corporate Communication Manager Dana Hasana informs that this is a
new responsible labelling initiative in Latvia which has not been
used until now because it is not yet required by the European or
Latvian legislation.
The exports turnover of JSC "Latvijas Balzams" increased by
2.8% last year. The largest sales increase has been reached in such
essential markets as Russia (+5.5%), Latvian duty-free zone
(+18.2%), and Ukraine (+38.3%). The key direct export direc-tions
in 2013 have been the Baltic States, Russia, Germany, and
Scandinavia, and new markets, such as China, have been acquired in
parallel. The company is also among the top 25 Latvian exporters
and has received The Red Jackets title.
Additional information:
Dana Hasana
JSC “Latvijas balzams” Communications Manager
Phone: +371 67011711
Mob. phone:+371 26355895
E-mail: dana.hasana@lb.lv
www.lb.lv
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