Teksts
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Riga, 30th December,
2013
Largest producer of alcoholic beverages in Baltics, JSC
“Latvijas balzams” (Riga, Latvia) has formally appointed Five Eyes
AB as the exclusive Duty Free agency to represent its whole
portfolio in the Nordic Travel retail & Duty Free channel. Five
Eyes AB will represent sales and marketing of the brands portfolio
for the coming 2014-2015 annual tenders and the appointment will be
under contract for a term of three years effective as of now.
Brands include; Riga Black Balsam, Riga Black Balsam Currant, Riga
Black Balsam Element, Riga Black Vodka.
Valters Kaze, Commercial Director of JSC “Latvijas balzams”
commented: ‘Nordic Travel Retail market is a significant sales
channel for our brands and we are looking forward to enhance the
already existing presence and offer through our partnership with
Five Eyes AB as one of the most experienced and largest industry
player in Nordic region”.
Fredrik Borin, Founder and Managing Partner of Five Eyes AB,
commented:
We at Five Eyes are off course very pleased that our strong
co-operation with the SPI Group now is extended to the wider
portfolio of JSC Latvijas balzams. The Latvijas balzams brands will
fill gaps in our portfolio and will ensure that Five Eyes can
continue to grow together with its Nordic customers.
Notes to Editors:
About JSC “Latvijas Balzams”
JSC “Latvijas balzams” is a leading producer of alcoholic beverages
in the Baltics with a history steeped in tradition. Company
represents 24% of Baltics alcoholic beverages market.
Its biggest pride, Riga Black Balsam, is one of the oldest alcohol
beverage brands in Europe rooted in 1752. The company has a
distillery of strong alcohol beverages and sparkling wines and
light alcohol beverages production plant in Riga.
JSC “Latvijas balzams” employs 600 people and is one of the biggest
taxpayers in Latvia. JSC “Latvijas balzams” with more than 100
product names is represented in almost all segments of strong and
light alcohol beverages, with many market leaders in Latvia. Among
the company’s products are such worldwide known brands as
Stolichnaya, Moskovskaya, Riga Black Balsam and the most popular
local sparkling wine made by original Recipe - Rigas
Sparkling Wine.
JSC “Latvijas balzams” is one of the most significant exporters in
Latvia – its products are available in more than 160 countries
through SPI Group and in over 30 markets through direct export. The
company’s quality management system is certified in accordance with
ISO standards and has won hundreds of awards in various
interna-tional and domestic competitions and has obtained numerous
quality certificates. In May 2013 JSC “Latvijas balzams” was
awarded a silver medal in the Sustainability Index , improving its
overall performance compared to the previous year.
About Five Eyes
Five Eyes was founded in 2009 and is since October 2012 a fully
owned subsidiary of the Solera Beerage Group soly focusing on the
travel retail market. Five Eyes provides the full list of services
required for successfully bringing your brands to the Nordic and
Baltic markets. The core services such as market analysis, sales,
marketing planning and brand management are handled in-house by our
experienced team, while supplementary services such as production
of marketing material, logistics and distribution are sublet to
trusted contracting partners. Five Eyes have had a rapid growth
since the start and now represent leading spirit brands like
Stolichnaya, Old Pulteney, Glenfarclas, Mackmyra and Cognac de
Luze.
Additional information:
Dana Hasana
JSC “Latvijas balzams” Communications Manager
Phone: +371 67011711
Mob. phone:+371 26355895
E-mail: dana.hasana@lb.lv
www.lb.lv
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