STORENT HOLDING AS Separate Annual Report 2024
Registered address: 15A Matrozu street, Riga, LV-1048
Registration number: 40203174397
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Management report
Type of activity of the Company
Storent Holding AS (hereinafter referred to as the “Company”) was established on 11 October 2018 and this is the sixth reporting
year of the Company. The Company from 28 December 2022 is the parent company of the Storent Group (hereinafter referred to as
the “Group”). The main type of activity of the Company is to provide management and consultancy services, which accounts for the
most part of the Company’s turnover, and attract external funding and provide financial resources to its subsidiaries.
Development of the Company and results of financial operations in the reporting year
The main type of activity of the Company is related to provision of all the companies of the Storent group with financial resources, as
well as provision of management services to related companies. The reporting year closed with a profit of EUR 3 196 392 (EUR
2 752 461 in 2023), which was mostly the result of received dividends from subsidiaries. Storent Holding AS balance sheet has a
very strong and steady financing structure consisting of 48% shareholder’s equity (55% in 2023), 25% long term liabilities (44% in
2023) and 28% (1% in 2023 ) short term liabilities. Non-current assets constitute 91% of the total assets (91% in 2023).
In 2024, Group invested nearly 24 million euros in renewing and expanding its equipment fleet. A significant portion of these
investments was allocated to key product groups: telehandlers, earthmoving equipment, lifts and work platforms, generators, and
other machinery. Currently, 32% of the rental fleet equipment is less than two years old.
During 2024, the Group successfully transitioned from its outdated ERP system to a new cloud-based solution across all five operating
countries, marking a significant milestone in improving operational efficiency on a broad scale. The transition required substantial
time and financial resources to optimize workflows and ensure continuous improvements in employee productivity. The new system
automates daily tasks, allowing the team to focus on business priorities and overall increasing profitability. This optimization enables
Group to achieve greater efficiency with fewer resources. The Group remains committed to investing in digital tools and technologies.
A new customer-facing website, set to launch in 2025, will provide an enhanced online experience, offering more features and
capabilities than the current platform.
Storent’s success is grounded in high performance and innovation. To foster a high-performance culture across the company, Storent
implemented the “Star Program” — a remuneration system covering most positions across the organization. The program offers top
industry-level earnings to outstanding employees by recognizing individual achievements and rewarding team performance when
financial targets are met. The program is designed to retain and attract top talent in the industry — those who are proactive, results-
driven, and eager to grow.
On 1 March 2024, based on a reorganization agreement, the shares in five subsidiaries were transferred from the subsidiary Storent
Investments to the Company, thereby increasing the Company’s share capital to EUR 33,500,000. Storent Investments was excluded
from the Storent Group, and the company’s new name is SM Investments SIA (registration No. 40103834303).
As a result of the reorganization, the assets and liabilities of the merged companies were taken over at their carrying amounts as of
the date of the merger. The retained earnings of the merged company was added to the Company’s retained earnings from previous
years, and intercompany receivables and payables were eliminated (see Note 28). As part of the reorganization, the Company wrote
off its investment in SIA SM Investments in the amount of EUR 18,000,000 and acquired investments in five Storent Group companies
in the amount of EUR 41,000,000.
A detailed description of the reorganization is provided in Note 28
The future development of the Group
The Storent Group is preparing for growth by expanding its equipment fleet and opening new rental locations. Additional investments
of up to 20 million euros are planned before the start of the active season. In early 2025, the Group opened a new rental branch in
Kaunas, Lithuania, marking its 30th location. Another branch is set to open in Gulbene, Latvia. Storent sees the highest growth
potential in the Baltic region; however, the Nordic markets are also showing positive trends following a period of downturn.
At the same time, Storent is making significant investments in its team by launching extensive training programs in key areas such
as sales, product knowledge, leadership, and maintenance. Currently, Storent is developing a digital platform to centralize training
materials, providing continuous learning opportunities for all employees. These initiatives ensure that team members are equipped
with the necessary knowledge to support growth and drive operational excellence.
See also the section Post Balance Sheet Events, which provides information on Storent's new bond issuance, which took place in
April 2025, with the aim of promoting further growth.
Please see Note 27 for the management consideration of the Company’s ability to continue as a going concern.
Financial risk management
The Company’s key principles of financial risk management are laid out in Note 24.
Conditions and events after the end of the reporting year
In April 2025, Storent Holding AS announced a new bond issuance in the amount of EUR 35 million. Through the bond offering, the
company raised EUR 23 million. The funds raised will be used for new investments, future mergers and acquisitions, as well as for
refinancing existing liabilities. The company is actively seeking opportunities for further growth in all operating countries by investing
in its fleet and pursuing mergers and acquisitions. The company’s shareholders are also considering an IPO as one of the options
for capital raising.